Introducing Velocity Reflective

A few months back we began to look into redeveloping a new reflective surfaced rim. Our previous design, the ELVS, had been an extremely popular rim and we have been very pleased with them. In our desire to continue to innovate and improve, we set out to find an equally durable reflective process that allowed for us to machine the braking surfaces with better precision and ease.

Enter the Halo Reflective Powder Coating Process. The Velocity Reflective rims use a process from Halo Coatings, who have developed this powder coating process for a number of different applications including: highway safety, bicycle, motorcycle, and fishing applications, fencing solutions, and a number of other industrial applications. The powder coating process allows us to traditionally machine the sidewalls of the rims for braking and provide a surface that will hold up to the normal wear and tear of riding.

Part of the beauty of launching this new reflective rim is being able to offer it has a specific wheelset. As with all of our wheels and builds we can customize them to your specific needs and desires. Our standard build for the Velocity Reflective series is offered with black Velocity hubs [track, road, mountain, all depending on application], black brass nipples, and black 14g spokes with one white spoke going through the Halo reflective sticker [shown to the right] which is offset 1 spoke hole from the valve.

Below is the second Velocity Reflective set built. This is a Fusion track wheelset, with our upgraded Hollow Axle, Solid Flange Hubs with the standard Velocity Reflective build of one white spoke. Sharp to say the least:

Shown below, are the 7 different models of rims offered with the Velocity Reflective Design. The first 2 showing the rims in natural light, appearing black graphite to the eye:

The following 2 photos show how the reflective powder coating works. When direct light is shined on the rim, the rim shines bright white, providing an eye catching rim that helps to alert fellow riders and automobiles of your presence:

The 7 rims [Model : Size : Drilling : Machined Sidewall/Nonmachined Sidewall] offered in with the Halo reflective powder coating process go as followed:

- Dyad : 700c : 32H 36H : Machined Sidewall/Nonmachined Sidewall
- Fusion : 700c : 32H : Machined Sidewall/Nonmachined Sidewall
- Deep V : 700c : 32H 36H : Machined Sidewall/Nonmachined Sidewall
- B43 : 700c : 32H : Nonmachined Sidewall
- Cliffhanger : 26" [559] : 36H : Machined Sidewall/Nonmachined Sidewall
- Aeroheat : 20" [406] 26" [559] : 32H : Machined Sidewall/Nonmachined Sidewall

All of these models are instock and available through your local bicycle shop.


  1. Your local bicycle shop should be able to provide you with that information.

  2. Will you make a reflective Synergy in 650b?

  3. This comment has been removed by a blog administrator.

  4. This is best,.
    i really like it,.
    Thanks for the share,.
    " powder coating"