Put that in your Trap

If you haven't made your way over to Urban Velo to check out the newly released May 2010 issue, I highly recommend it. We advertised again with them and this time decided to highlight the new Bottle Trap.

As we've mentioned in the past, we developed the Bottle Trap to replace the Velocage after the machine used to make them continued to break down. It was a sad day to see that decision be made since the Velocage had been with us from the beginning. We were adamant about whatever we decided to replace it with needed to be just as versatile, strong and light as it's predecessor.

The design of the Bottle Trap went beyond our expectations, after getting the prototypes we were blown away with how well they held a bottle in place. And truth be told, it was when we were taking product shots that it was discovered the massive array of containers that fit in it. The Bottle Trap truly allows you to pick your poison for 'hydration'. With a price between $6-$8, depending on your shop, the cost to weight ratio [29 grams], the Bottle Trap is hard to argue against.

In the months since it's release, the Bottle Trap as gotten a number of great reviews/recommendations from across the spectrum of riders:

'I've actually used these cages and they grip your bottle with authority! I highly doubt you will lose a bottle on a rough gravel road using one of these composite/plastic cages'

_ Guitar Ted, TwentyNineInches.com & TransIowa Founder

'I know I want one!'

_ Prolly is not Probably

'The Bottle Trap seem very minimal in the base area that holds the bottle. No wasted material needed. They seemed pretty lightweight to me right away as well so I set them on the scale to compare them to my carbon cages. The Velocity Bottle Traps came in at 30g each which is identical to the Profile Design Karbon Kages '

_ Carl Buchanan, Velo Syndikat

Jeff at Urban Velo did a little write up on them yesterday and to read all of Prolly's thoughts go here. More importantly, go to your local bicycle shop and ask for the Bottle Trap. If they do not stock them, your local shop can order them through most distributors or directly from us.

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