just TARCing

At the Grand Rapids Bicycle Film Festival this weekend, there were shorts being played between the longer films. One of them came from the Louisville's Transit Authority of River City or TARC, on using the bicycle racks on the front of the buses.

This short got some good laughs and hopefully this ad campaign by Mr. Theo and the TARCettes has helped, I must say it's quite more entertaining than one coming from Portland... Maine. Stumbling over onto the TARC site it looks as if there is a new video up for riding the TARC. Not nearly as catchy as the first but that's the way they roll.