2.11.2011

Velosophize

vel·los·o·phize/vəlˈläsəˌfīz/

Verb


1. Speculate or theorize about fundamental or serious issues, esp. in a ironic or crued way. Often but not limited to the subject of bicycles.
2. Explain or argue (a point or idea) in terms of one's velosophical theories

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There have been plenty of great thinkers throughout human history: Confucius, Newton, Barth, Kermit the Frog, to name a few. Often providing us with words of inspiration, purpose, clarity - to be quoted and used by the masses.

Go to any local bike shop, head to the back, to where the wrenches are... there you most likely find a sage, maybe even a prophet... commonly known as the Head Mechanic. Often clever, some times brash but in many cases holding a few perils of great price. Some times, if you're lucky you'll even see, just over their shoulder a sticker or two that echo this knowledge.

That sticker, you might have noticed, has a Velocity logo on it. And those are our Velosophies, which have deep roots both in the U.S. and Australia. These go back years, and are possibly timeless. We recently uncovered a list of Velosophies that have been used on those very stickers over the years but also many that weren't - all of which are waiting, ready to unleash themselves on the world.

A few such as...

'They say such nice things about people at their funerals that it makes me sad that I'm going to miss mine by just a few days.'

'Never let your sense of morals get in the way of doing what's right'

'Anyone can make a mistake. A fool insists on repeating it.'


There are plenty more to come and you can keep up with them on the Velocity Twitter. We'll post a few every week, so be on the look out. And remember...

'Time marks us while we are marking time.'

3 comments:

  1. "Where there is no garden there is no gardener"

    ReplyDelete
  2. We had one on a door in the old shop
    "If it's in stock, then we have it"

    ReplyDelete