1. Speculate or theorize about fundamental or serious issues, esp. in a ironic or crued way. Often but not limited to the subject of bicycles.
2. Explain or argue (a point or idea) in terms of one's velosophical theories


There have been plenty of great thinkers throughout human history: Confucius, Newton, Barth, Kermit the Frog, to name a few. Often providing us with words of inspiration, purpose, clarity - to be quoted and used by the masses.

Go to any local bike shop, head to the back, to where the wrenches are... there you most likely find a sage, maybe even a prophet... commonly known as the Head Mechanic. Often clever, some times brash but in many cases holding a few perils of great price. Some times, if you're lucky you'll even see, just over their shoulder a sticker or two that echo this knowledge.

That sticker, you might have noticed, has a Velocity logo on it. And those are our Velosophies, which have deep roots both in the U.S. and Australia. These go back years, and are possibly timeless. We recently uncovered a list of Velosophies that have been used on those very stickers over the years but also many that weren't - all of which are waiting, ready to unleash themselves on the world.

A few such as...

'They say such nice things about people at their funerals that it makes me sad that I'm going to miss mine by just a few days.'

'Never let your sense of morals get in the way of doing what's right'

'Anyone can make a mistake. A fool insists on repeating it.'

There are plenty more to come and you can keep up with them on the Velocity Twitter. We'll post a few every week, so be on the look out. And remember...

'Time marks us while we are marking time.'


  1. "Where there is no garden there is no gardener"

  2. We had one on a door in the old shop
    "If it's in stock, then we have it"